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September 20, 2011

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All sizes Kigali UP festival Flickr - Photo Sharing!

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THE UNTAPPED OPPORTUNITY OF CULTURAL TOURISM

We tried commercializing cultural tourism. What if we missed the mark? What if cultural tourism was never about tourism at all? What if we focused on humanizing the experience instead? Sharing reflections on cultural tourism at SACO Conference 2022, Pretoria, South Africa “Cultural tourism” has been floating around for at least two decades. It sounds impressive. It sounds progressive. But what have we actually done with it? Mostly, we’ve dressed it in linen shirts and sent it on a safari. We got so obsessed with investment figures, revenue charts, and hotel ratings that we forgot what culture actually is. We stopped asking real questions. We reduced the entire concept to a numbers game: how many tourists, how much money, who has the biggest airport, the most opulent lodge, the finest cocktail with a sunset view. We let the story get hijacked by the travel-industrial complex. But people don’t travel for spreadsheets. They travel for stories—and experiences. Food Festivals Events site...

HAPPY in Kigali - The Rwanda version inspired by Pharrell Williams smash hit record.

Pharrell William’s song “Happy” has become a world phenomenon, with numerous countries posting their own versions of the music video on YouTube. The song seems to be popular not just because of its catchy feel-good tune, infectious chorus and vintage production style, but also its simple, positive lyrics about happiness. Of course, the creation of a Rwandan version had been talked about in local circles for a while, especially when high quality videos were posted by neighbors in Burundi, and the Democratic Republic of Congo . Yet that point in time was too intense and emotionally charged to create such a video, since the people of Rwandan were focused on commemorating the 20th year since the genocide - Kwibuka 20 in April and the subsequent Liberation Day - Kwibohora20 in June . By the time July arrived, the atmosphere was more fertile for such an initiative to take hold! And it did..... Sparked by h...

Is Africa risk-averse to invest in its own Creative Cultural Industries?

The energy in Kigali city is electrifying as the 3rd edition of the BAL 2023 unfolds. Amidst this vibrant atmosphere, I had the privilege of attending the BAL SUMMIT held at the prestigious Marriott Kigali's Kilimanjaroo Room. The themed panel, " Building Africa's Sports, Entertainment, and Music Industry" proved to be both a validation of our understanding and an eye-opening experience. Distinguished professionals with impeccable track records shattered the misconception that funding and investments are scarce in this industry. On the contrary, there are hundreds of millions of dollars available for investment. However, what holds us back from swift progress are the inadequate physical and mental infrastructures. Despite this challenge, tangible progress is within our grasp. Venture Capitalists (VCs) and investors are already reaping the rewards of their investments , demonstrating their satisfaction. Yet, the panelists delivered a crucial insight: investing in ...

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